I-E-commerce kwimakethi ye-Asia-mpuma ye-Asia iguquguquka ngokupheleleyo (I)

Okwangoku, iipateni zeemarike ze-E-commerce ezivuthiweyo eYurophu nase-United States zithande ukuzinza, kwaye i-Asia-mpuma ye-Asia ngokukhula okuphezulu iye yaba yeyona nto ibalulekileyo ekujoliswe kuyo kwimakethi eyohlukeneyo yorhwebo lwe-e-commerce lwaseTshayina. amashishini athumela ngaphandle.

I-100 yeebhiliyoni zeedola zokwandiswa kwesahlulo

I-ASEAN lelona qabane likhulu lokurhweba laseTshayina, kwaye i-e-commerce enqumla imida i-B2B ine-akhawunti engaphezulu kwe-70% yesikali sisonke seshishini le-e-commerce eliwela imida.Inguqu yedijithali yorhwebo ibonelela ngenkxaso ebalulekileyo kuphuhliso lweshishini le-e-commerce lamazwe amabini.

Ngaphaya kwesikali esikhoyo, i-100 yeebhiliyoni zeedola ukonyuswa kwimakethi ye-e-commerce yaseMazantsi mpuma yeAsia ivula intelekelelo enkulu.

Ngokwengxelo ekhutshwe nguGoogle, iTemasek kunye neBain ngo-2021, ubungakanani bemarike ye-e-commerce kuMzantsi-mpuma Asia iya kuphinda kabini kwiminyaka emine, ukusuka kwi-120 yebhiliyoni yeedola ngo-2021 ukuya kwi-234 yezigidigidi zeedola ngo-2025. ukukhula.IZiko loPhando lwe-e-conamy liqikelela ukuba ngo-2022, amazwe amahlanu akuMzantsi-mpuma we-Asia aya kuba phakathi kwalishumi aphakamileyo kwinqanaba lokukhula kwe-e-commerce yehlabathi.

Izinga lokukhula kwe-GDP elilindelweyo lingaphezulu komndilili wehlabathi kunye nokutsiba okukhulu kwisikali soqoqosho lwedijithali kubeke isiseko esiluqilima somthamo oqhubekayo wentengiso ye-e-commerce kuMzantsi-mpuma weAsia.Ulwahlulo lwedemografi yeyona nto iphambili.Ekuqaleni kuka-2022, inani labantu baseSingapore, i-Indonesia, iMalaysia, iiPhilippines, iThailand kunye neVietnam yafikelela malunga nezigidi ezingama-600, kwaye ubume babemi babuncinci.Amandla okukhula kwemarike alawulwa ngabathengi abasebatsha abaluleke kakhulu.

Umahluko phakathi kwabasebenzisi abakhulu beevenkile ze-intanethi kunye nokungena okuphantsi kwe-e-commerce (i-akhawunti yentengiselwano ye-e-commerce yomlinganiselo weentengiso zizonke) ikwaqulethe amandla emarike ukuba athathwe.NgokukaZheng Min, usihlalo we-Ibang amandla, ngo-2021, izigidi ezingama-30 zabasebenzisi abatsha abathenga kwi-Intanethi bongezwa kuMzantsi-mpuma Asia, ngelixa izinga lokungena kwi-e-commerce lasekhaya lalisisi-5 kuphela.Xa kuthelekiswa neemarike ze-E-commerce ezivuthiweyo ezifana ne-China (31%) kunye ne-United States (21.3%), ukungena kwe-e-commerce kwi-Southeast Asia kunendawo eyongezelelweyo ye-4-6 amaxesha.

Ngapha koko, intengiso ye-e-commerce ekhulayo kuMzantsi-mpuma weAsia incede amashishini amaninzi aphesheya.Ngokophando lwakutsha nje lwe-196 yaseTshayina enqamleza i-e-commerce yokuthumela ngaphandle amashishini, ngo-2021, i-80% yeentengiso zamashishini eziphononongiweyo kwimarike yaseMzantsi-mpuma Asia yonyuke ngaphezu kwe-40% ngonyaka nonyaka;Malunga ne-7% yamashishini avavanyiweyo aphumelele ukukhula konyaka-ngonyaka ngaphezulu kwe-100% kwiintengiso kwimarike yase-Asia-mpuma.Kuphononongo, i-50% yamashishini 'entengiso ye-Asia-mpuma ye-Asia ibalele ngaphezulu kwe-1/3 yeentengiso zabo zentengiso yaphesheya, kwaye i-15.8% yamashishini athatha uMzantsi-mpuma we-Asiya njengeyona ntengiso inkulu ekujoliswe kuyo kwi-e-commerce ewela umda. ezithunyelwa ngaphandle.


Ixesha lokuposa: Jul-20-2022